ADJOAA is a curated multi-brand online marketplace for premium sustainable fashion and lifestyle brands by African and black diaspora designers. ADJOAA is founded with an enterprising spirit and a visionary objective: to spotlight and elevate designers of African descent, grow community and drive social change.
“We are proud to host a unique and talented collective of premium creatives, and to celebrate the curiosity, complexity, and craft-person-ship of African and Black diaspora designers, as both innovators and cultural taste makers of discerning, premium design.”
ADJOAA is on a mission to tackle systemic barriers and build a global platform that challenges the status quo by providing makers, curators, creators, writers, and image-makers from underrepresented backgrounds the opportunity to have their creative perspectives realized.
The narrative of African designers and makers belongs to them, and that designers of African descent deserve more equity in the world of premium fashion. ADJOAA is doing its bit by supporting emerging sustainable designers from around the African continent and diaspora, and connecting them with conscientious and progressive consumers.
“We share their crafts and expertise with a wider audience while leading the way for socially conscious businesses that care about the people, the planets and profits.”
To amplify and spotlight ‘’Made in Africa’’ and brands by the black diaspora. ADJOAA exists to demystify the monolithic narrative about African and black people by challenging fashion buyers and global customers to discover, and fall in love with, consciously and thoughtfully made brands from the Continent of Africa and the diaspora.
In doing so, its founders aim to build transformative solutions for the African fashion ecosystem while contributing to positive social change on a local, regional and global level.
“We are an impact-focused fashion and lifestyle retailer. We use fashion as a tool to accelerate economic development and create a sustainable and positive impact.”
ADJOAA champions and tells an authentic story of African and black diaspora creatives, makers and designers. We empower and shift the narrative to quality and unique craftsmanship that’s worthy of our regional and global consumers.
“We partner and support creatives reviving and preserving traditions and those reclaiming black aesthetics through new and innovative premium designs. To us, fashion is not only armour, it is also a weapon to fight inequality of representation.”
To visit the marketplace, go to https://www.adjoaa.com/