Digital Economy

Needed but not prioritised, relied upon but not trusted – these are just some of the perceptions that have characterised interactions with the insurance sector. The sector has been grappling with the challenge of delivering relevant products for a long time, especially to customers at the base of the economic pyramid.

Many African women can still only dream of owning a smartphone and having access to the internet. Men, however, have long been able to surf the web. This inequality has significant political and economic consequences.